Category: Finance
Brand: Legal and General UK
Agency: Wunderman UK
Creative Director: Lauren Pleydell-Pearce
Art Director: Lucy Kaitcer
Copywriter: Georgie McCarthy
Account Director: Carole Guiet
Account Manager: Charlotte Hintzen
Agency Producer: Sophie Williams, Anna Bosworth
Strategist: Simon Luff, Stacey Neumann
Production Company: Reel Nice
Description:
Legal and General’s January Life Insurance campaign has launched this week. Wunderman UK has created a digital campaign to support JWT’s ATL creative. The agency has produced a long-form video acting as the hero piece of content at the centre of the campaign, which includes a written guide in partnership with an acclaimed child psychologist. The work will be distributed online across owned and paid channels.
The campaign, which is focussed on the theme of ‘protection’, is centred on how parents with young children think about life insurance and how it can help them protect their family’s wellbeing, as well as their financial security should the unthinkable happen.
To bring this to life, Wunderman UK has produced a heart-warming video which captures children explaining their biggest fears. As we are taken through a world of monsters, snakes and scary clowns, the outtake is that a child knows that their parents will always protect them.
To fulfil Legal & General's commitment to "making life better”, the video will link through to a written guide in partnership with a prominent child psychologist, discussing ways in which parents can help their children feel safe and secure.
The campaign is part of Wunderman UK’s aim to build up a library relevant and engaging content with a more personal, human voice for Legal and General. Ultimately showing the deeper purpose, significance and concerns which inform Legal and General’s core customers. The guide will be published here: http://www.legalandgeneral.com...