| Ciclope Awards 2017 | ||
|---|---|---|
| Digital Craft | App | Gold |
Category: Recreation, Leisure
Media: Digital
Brand: Legoland
Agency: VML, Netherlands
Geo: United States
Advertising Agency: VML, New York, USA
Creative Partner: The ZOO
Production Company: MediaMonks
Global Chief Creative Officer: Debbi Vandeven
Chief Creative Officer: Mike Wente
Managing Director / Creative Technology: Craig Elimeliah
Creative Director: Harsh Kapadia
Senior Copywriter: Justine Cotter
Art Director: Edi Loyola
Senior Art Director: Everett Ching, Raihana Halim
Senior Project Manager: Cynthia Lin
Technical Director: Josh Wolf
Group Director / Client engagement: Becka Vigorito
Supervisor / Client Engagement: Julia Mooradian
Associate Creative Director: La
Description:
A GPS built for kids that starts the LEGOLAND adventure the moment families leave home by transforming the drive into a LEGO-themed ride. In Quest to LEGOLAND, as kids travel to LEGOLAND Florida Resort, they can follow LEGO Minifigures like Captain Brickbeard and the Good Knight on themed routes mapped in real-time using GPS. Along the way, they unlock themed missions, answer trivia, and learn about the world around them as landmarks they pass pop up on-screen right before their eyes.