Leica: Leica Gallery

Credits & Description:

100 years contributing to photography The film "100", a production that honors the 100th anniversary of the first Leica camera and the opening of Leica Gallery São Paulo in November, premieres today. Created by F/Nazca Saatchi & Saatchi, the commercial is the first of a series of initiatives to celebrate the date in Brazil.
The two minute film highlights the influence of the German brand which, through its cameras helped move photography from the studios and bring it into real life, expanding the universe for photographers and forever changing the relationship of mankind with this form of art.
In order to convey all of the effects of this influence, the film shows more than 35 famous photographic records that form the history of photography. Recollection of moments that sensitized the world because they captured the realism and spontaneity of the moment. Scene direction is signed by Jones + Tino, from Stink.
Category: Home electronics
Client: Leica Gallery São Paulo
Agency: F/Nazca Saatchi & Saatchi, São Paulo
Production: Stink
Country: Brazil
Director: Jones+Tino
Executive Creative Director: Fabio Fernandes
Executive Creative Director: Eduardo Lima
Creative: bruno oppido
Creative: Romero Cavalcanti
Creative: Thiago Carvalho
Creative: João Linneu
Producer: Equipe Satélite
Head of Art: João Linneu
Executive Producer: Cecília Salguero
Executive Producer: Maria Zanocchi
Client Team Director: Luiz Marinho
Client Team Director: Anna Silveira
Account Director: Marcello Penna
Planner: José Porto
Sound Studio: Satélite Áudio
Planner: Guilherme Pasculli
Post production: CASABLANCA EFFECTS
Agency Producer: Victor Alloza
Editor: Jones+Tino
Editor: Danilo Abraham
Production Designer: Daniela Calcagno
Account manager: Melanie Zmetek
MEDIA: Fábio Freitas | Gabriela Guedes
DIRECTOR OF PHOTOGRAPHY (D.O.P): Bjorn Charpentier
LINE PRODUCER: Victoria Martinez
1AD: Santiago Turell
LOCATION MANAGER: Lucia Sánchez
STYLIST: Alejandra Rosasco
VOICEOVER: Nick Brimble