Advertising Agency: Cutwater, San Francisco, USA
Executive Creative Director: Chuck McBride
President: Walter Smith
Group Creative Director: Joe Kayser
Planning: Rob Klingensmith, Juliana Nelson
Art Director: Joe Kayser, William Esparza, Kevin Jordan, Liz Gershman
Copywriters: Josh Parschauer, Derek Szynal
Director of Broadcast: Jennifer Golub
Asst. Producer: Bill Spangler
Business Manager: Monica Pasternak
Account Team: Kim Senn, Kimberly Goldsworth, Jason Bedecarre
Project Management: Traci Calabrese, Jeremy Summer
Print Producer: Miriam Lee
Art Buyer: Justine Shockett
Media Planning Agency: Starcom, Chicago
Digital Planning Agency: Razorfish, Seattle
Photographer: Bil Zelman
Photog. Producer: Megan Power
Production Company: Park Pictures
Director & DP: Joaquin Baca-Asay
Prod. Co. Exec. Producer: Jackie Kelman Bisbee
Prod. Co. Producer: Pat Frazier (LA); Lalou Dammond (NY)
Post-Production Co: Proton
Editor: Nathan Petty
Assistant Editor: Nick Rondeau
Visual Effects Co: Teak Motion Visuals
Teak Motion Visuals Exec Producer: Jan Frei
Smoke Artist: Mark Everson
Mix House: One Union Recording
Mixer: Eben Carr
Graphics/Title Designer: Thornberg & Foreste