Alternative title: Security
Brand : Les Jardins d'Arcadie
Marketing Director : Lucie Bellon
Agency : Gloryparis
Creative directors : Hugues Pinguet, Arnaud Le Bacquer
Commercial Director : Jean-Baptiste Herman
Project manager : Meriem Bouthiba
TV Prod : Veronica Lachenal
Art Director : Gabriel Bonnefond
Film production : Raise Up
Movie director : Matthieu Tribes
Sound production: La Room
Digital agency : OUICOM*
Synopsis:
The new generation senior residences’ specialist opens with Gloryparis a new phase of its communication strategy while the brand displays a potential growth unprecedented since 2008.
With 33 senior service residences opening by the end of 2018 and 35 ongoing projects that will emerge in the next three years, Les Jardins d’Arcadie establish themselves a major player in the domain and want to make it known.
Through a new signature « Jardins d’Arcadie. Free to be here. », followed by a new semantic « If I want », Jardins d’Arcadie prove they understand today’s seniors, a free generation by essence, who wants to stay free to make its own life choices.
Since 2008, the Jardin d’Arcadie are developing service residences for autonomous and semi-autonomous seniors, in search for a home corresponding to their age : innovative housing solutions between the historical home and nursing structures to free themselves from daily constraints. With 33 residences to date, the Jardins d’Arcadie are planning on opening 35 new residences for 2021.
Each residence possessed 90 to 110 apartments, with an average living surface of 40 m2 corresponding to the rental demand. Studios are found, T1bis, T2 and T3, with services included in the accommodation package, such as the caretaker service, the 24/7 staff presence, the coordination service, the entertainment programme, and shared spaces. On-demand services can be chosen as an option: catering, services to individuals, parties and animations to pay for, beauty salon, and a laundry service.