Publicis Seattle took already-existing customer stories and turned them into a fun mix of carefully-designed animations, giving a quick, personal snippet into Les Schwabâs pride and joy â happy customers. Each spot features the actual letter writer and, often times, the employee theyâre praising. The animated/stylized approach creates freshness and interest, a unique twist on the traditional testimonial.
Headquartered in Bend, Oregon, Les Schwab has over 450 retail stores in the western US. Both spots will run across western US markets including Washington, Oregon, Idaho, California, Utah, Nevada, Colorado and Montana.
Category: Automotive
Client: Les Schwab
Agency: Publicis Seattle
Production: Digital Kitchen
Country: United States of America
Director: Chad Ashley
Creative Director: Steve Williams
Creative Director: Scott Fero
Copywriter: Andy Corbett
Art Director: Leslie Buker
Producer: Jenny Napier
Account Director: Nick Schuitemaker
Sound Studio: HEARby Sound
Sound Design: John Buroker
Account manager: Johnny Wardell