Alternative title: 2018 Lexus Command Performance Sales Event / Performance
Brand: Lexus
Lead Agency: Team One
Chief Creative Officer – Chris Graves
Group Creative Director – Craig Crawford
Creative Director/Art Director – Javier Torok
Creative Director/Writer – Geoff Vreeken
Art Director – Ryan Davis
Copywriter – Jason Whitehead
Executive Producer – Sam Walsh
Senior Producer – Jenny Valladares
Associate Producer – Claire Allman
Account Supervisor – Jourdin Hendrix
Management Supervisor – Ben Allison
Business Affairs Manager – Natalie Pranevsky
Project Manager – Claire Lynch
Assoicate Director, Strategic Planner – Nicole Cestaro
Jr Strategic Planner– Lauren Mabuni
Director of Product Insights – Jeremy Wenninger
Production Company: Sibling Rivalry
Director/Partner – Joe Wright
Executive Producer/Partner – Maggie Meade
Executive Producer – Shelby Ross
Head of Production – Joanna Fillie
Producer – Rhonda Vernet
Edit: Whitehouse Edit
Editor – Tobias Suhm
Executive Producer – Joanna Manning
Color: Mill NY
Colorist: Damien Van Der Cruyssen
Producer: Rochelle Brown
VFX Studio: JAMM
VFX Supervisor/Lead Compositor – Mark Holden
Flame Artist – Patrick Munoz
Producer – Adam Reeb
Production Coordinator – Justine Pregler
Executive Producer – Asher Edwards
Music Composition: Squeak E Clean
Creative Director – Rob Barbato
Executive Producer – Amy Crilly
Mix: Juice Studios
Sound Engineer – Bob Gremore & Bruce Bueckert
Executive Producer | Dawn Redmann
Published: March 2018
Synopsis:
This week, Los Angeles-based Team One, Publicis Groupe’s premium agency, launched the Lexus 2018 Command Performance Sales Event integrated marketing campaign—called “Virtual to Reality”—showcasing the entire lineup of Lexus vehicles, including the all-new LS.
The campaign, which runs through April 2, 2018, highlights the fact that while virtual reality can simulate almost anything, the feeling of driving a new Lexus must be experienced for real. In each spot, a person interacts with footage of Lexus vehicles through a stylish VR simulator, only to come to the ultimate realization that they need to experience these cars in person. And the perfect place to do that is at the Command Performance Sales Event.