Client: LG Electronics
Senior Vice President, Marketing, LGE-US: David VanderWaal
Head of HE Consumer Marketing: Michelle Fernandez
Director Smart TV Content Partnerships: Matt Durgin
Director HE Channel Marketing: Julio Salazar
Head of HE Public Relations: Chris De Maria
Senior Digital Manager: Alfred Lee
Brand Manager: Ellice Yi
Agency: FCB New York
Chief Creative Officer, NY: Ari Halper
Worldwide Creative Partner: Fred Levron
Executive Creative Director: Stu Mair
Associate Creative Director (Copy): Laszlo Szlodoba
Associate Creative Director (Art): Alex Sprouse
Associate Creative Director (Art): Akos Papp
Designer: Alan Vladusic
SVP, Group Account Director: Nichelle Sanders
Account Supervisor: Enrique Espinetti
Account Executive: Miles Brickley
SVP, Group Director of Strategic Planning: Todd Sussman
Senior Strategist: Benjamin Michaels
Strategist: Sally Bowler
Director of Integrated Production: Adam Isidore
Senior Producer: Lauren Tuttman
Senior Digital Producer: Margot Meyerhoff
Senior Broadcast Producer: Gillian Burkley
Associate Producer: Sydney Richardson
Project Manager: Jesse Morris
Production Company: Greenpoint Pictures
Directors: The Hudson Dusters
Owner/Director: Michael Kuhn
Director: Niles Roth
Executive Producer: Tatiana Rudzinski
Executive Producer: Jordana Freydberg
Line Producer: Luke Stevens
Post Producer: Tori Vallas
Editor: Joe Walker
Color: The Mill
Colorist: Josh Bohoskey
Senior Producer: Rochelle Brown
Audio House: One Thousand Birds
Engineer: Calvin Pia
FX: Ingenuity Studios
Music Track: Epic Music/ Stock track
Composer: Gavin Luke
Creative Licensing Manager: Kathryn Matt
Digital Promotions & Experiential: RealTime Media, Inc.
Published: July 2018
Synopsis:
LG Electronics USA is giving serious TV watchers unique opportunities to binge-watch the latest season of their favorite Netflix shows in show-themed settings. In iconic locations, inspired by Arrested Development, The Crown and a surprise mystery show, LG will offer the ultimate viewing experience on their critically-acclaimed 2018 LG OLED 4K TVs that allow fans to dive into the very world they love to watch in a whole new way.
The LG “B&Binge” contest taps into a whole new breed of TV watcher born in the streaming era – the “Serious Watcher,” and builds on the success of last year’s inaugural Serious Watchers campaign where LG gave fans an experience of a lifetime through surprise deliveries of LG OLED TVs by beloved Netflix original series characters.