| El Sol Festival 2018 | ||
|---|---|---|
| Campañas Integradas | Campañas integradas de bajo presupuesto | Sol De Plata |
| Relaciones Públicas | Utilización de celebrities, prescriptores e influencers | Sol De Plata |
| Activación de Ventas | Responsabilidad social y corporativa | Sol De Bronce |
#TócatelasConFútbol (Caso)
Anunciante: Revista Líbero
Marca: Campaña Revista Líbero - #TócatelasConFútbol
Producto: Acción Revista Líbero con el pibe Valderrama
Agencia de Publicidad: LOLA MullenLowe España
CCO: Chacho Puebla
Director General Asociado: Juan Pablo García (MullenLowe Colombia)
Director General Creativo: Pancho Cassis
Director Creativo: Fabio Brigido, Tomás Ostiglia
Equipo Creativo: (Supervisor Creativo): Saray González y Miki Ocampo
Director Cuentas: Laura Gerpe
Productora: Los Notarios
Realizador: Felipe Cortés
Director Fotografía: Juan Carlos Franco
Redactor: Palma Llopis, Carmela Naya, Hetu Negri
Director Arte: Desireé Valdés, Manuel Castillo, Enrique Torguet
PostProducción: Free Your Mind
Productor Agencia: Florencia Caputo, Diego Baltazar
Redactor: Palma Llopis, Carmela Naya, Hetu Negri
Director Arte: Desireé Valdés, Manuel Castillo, Enrique Torguet
Director Fotografía: Juan Carlos Franco
País: España
Categoría: Medios de Comunicación
Tags: Valderrama, Revista Líbero, #TócatelasConFútbol,
Fecha Publicación: 18/11/2017
A football magazine uses an infamous play to get men
to touch their balls
Libero calls on a football legend to encourage men to check
their testicles for cancer
Madrid, November 15th, 2017.- 70% of men never check their testicles, even though testicular cancer is the most common cancer amongst men aged 13-45*. That’s why during Movember, the Spanish football magazine Libero is using the sport to explain how to perform a self-examination and promote early detection.
In 1991, during a match between Real Madrid and Valladolid, footballer Michel Gonzalez repeatedly squeezed Carlos “El Pibe” Valderrama’s genitals as both teams waited for a corner. Libero hijacked this historic moment in football to communicate its message.
A Youtube video starring Valderrama recounts the notorious incident and goes on to explain, in three simple steps, how men can detect cancer in the testicular region. Recalling his experience in the humorous video, Valderrama can still feel the exact moment that Michel touched him and he is grateful. He would have gone to the doctor if he had felt pain, so he encourages all men to #TouchYourFootballs.
“Testicular cancer is a serious problem among men under 45, but self-examinations don´t get the attention they should. We´ve seen many football players fight against this kind of cancer and we would like to help spread the message in hopes of preventing it. Without a doubt, what happend with Valderrama is an iconic moment in Spanish football and a perfect way to explain life with football, just as our motto says: If you explain it with football, they get it,” Diego Barcala, founder of Libero Magazine.
#TouchYourFootballs is a collaboration with MullenLowe Colombia, Elis, a content agency launched by former football star Juan Pablo Sorín and Los Notarios, a leading audiovisual production company in Colombia. The campaign goes live on November 15th with the help of Valderrama and several other professional players who have suffered from testicular cancer.