The ad from Velocity Cape Town tells the story of a single pair of shoes, one of thousands, travelling from the obscurity of the production line and onto the feet of a little girl. It is the second instalment of TV ads using the time-lapse technique to convey the idea of Liberty as a brand with their sleeves rolled up, actively serving their clients. The first being the Sandton reverse time-lapse ad which launched a new brand direction in September 2013.
Category: Finance & insurance
Client: Liberty
Agency: FoxP2
Production: Velocity Cape Town
Country: South Africa
Director: Adrian de sa Garces
Executive Creative Director: Grant Jacobsen
Art Director: Julie Bonnet
Copywriter: Morne Strydom
Producer: Karen Kloppers
Visual Effects: Lung Animation - Arri Reshke
Post production: Saki Bergh - Left Post Productions
Agency Producer: Kate Campbell
Photographer: Peter Tischhauser
Music: Rob Roy