Circle Awards 2015 | ||
---|---|---|
General | Best Innovation/Use Of New Technology - Single | Bronze |
Our new campaign for Lidl, Shop a Lidl Smarter, is launching this evening. Shop a Lidl Smarter continues the #LidlSurprises campaign, but this time focuses on big brands instead of the big four supermarkets. I've attached the press release, some stills of the campaign, and two of the films. The multimedia campaign will be running for the next 21 weeks, featuring over 40 products of Lidl's broad range.
Title: Cheese
Country: UK
Category: Supermarkets
Brand: Lidl UK
Brand: Lidl
Media: Online
Creative agency: TBWA\London
Chief Creative Officer: Peter Souter
Executive Creative Director: Jeremy Carr
Creative Director: Paul Weinberger
Creative: Ben Fallows
Creative: Matt Deacon
Agency planner: John Lowery
Agency account team: Chris Spenceley, David Owen, Celia Dehnert, Ed Morris
Creative Producer: Emily Mills
TV Producer: Malika Patel
Production Company: Moxie Pictures
Director: Keith McCarthy
DOP: Chris Sabogal
Production Co Producer: Jess Ensor
Editor: Tim Hardy at Stitch
Post Production: Electric Theatre Collective
Lead flame: Fasa Oyibo
Flame: Andrew Stewart
Nuke: Chris Fraser, Marko Perendija
Colourist: Houmam Abdallah
Producer: Arianna Maniscalco
Audio: Dugal Macdiarmid at Wave
Media Agency: M2M