Executive Creative Director: Fresh Beat (kiev)
Creative Director: Julia Rukavitsina
Copywriter: Julia Rukavitsina
Art Director: Elena Dovzhenko
Agency Producer: Alla Borkis
Account Supervisor: Tatiana Spiridonova
Advertiser's Supervisor: Bora Yilmaz
Production Company: PSB FILM, Kiev, UKRAINE
Director: Bruce Paramor
Producer: Bella Ryabushkina
Lighting Cameraman: Andrew Boulter
Editor: Andrei Trandin
Music: Artist/Title: Klaas Bering
Other Credits: Animation - Post Modern (kiev)
Synopsis
In the launch campaign for lifebox following the intrigue of the teaser, the subsequent launch commercial unveils the reason why. The animated characters in the box jump out playfully, causing the owner of the box to explain more. Our young traveler on the metro is forced to demonstrate that in the box you carry all you need to be entertained, informed, and in contact wherever you are. The ad shows that it is cool to carry lifebox. Finally our host of animated characters, each representing a service from lifebox and each available to help you find what you need, demonstrate how easy it is to dial 'lifebox' and discover its content.