Executive Creative Director: Fresh Beat (kiev)
Creative Director: Julia Rukavitsina
Copywriter: Julia Rukavitsina
Art Director: Elena Dovzhenko
Agency Producer: Alla Borkis
Account Supervisor: Tatiana Spiridonova
Advertiser's Supervisor: Bora Yilmaz
Production Company: PSBOYS FILM, Kiev, UKRAINE
Director: Bruce Paramor
Producer: Bella Ryabushkina
Lighting Cameraman: Andrew Boulter
Editor: Andrei Trandin
Music: Artist/Title: Klaas Bering
Other Credits: Animation - Post Modern (kiev)
Synopsis
Mobile services operator life:) launched a new philosophy using value-added services in one convenient access, an interactive package of innovative services called 'lifebox'. The first ad in the campaign, a pre-launch teaser, offers an inquisitive moment when a young man enters a public metro carriage with a large green box that seems to be alive with something inside, the ad leaves you with intrigue as to what it is and the message 'the best is yet to come'.