Alternative title: Lifeafaker
Media: Interactive
Category: Public interest
URL: http://lifefaker.com/
Client: Lifefaker.com
Brand: Sanctus
Agency: AMV BBDO, London
Production: AMV Flare
Country: United Kingdom
Director: Oliver Frost
Creative Director: Rob Messeter
Creative Director: Mike Crowe
Copywriter: Oliver Frost
Art Director: Josephine Shedden
Producer: Kieran Sadler
Producer: Elizabeth Griffin
Business Affairs: Michelle Holmes
Project Director: Sarah Benson-Lloyd
Digital Developer: Oliver Frost & Carlos Pedrosa
Account Team: Katy Talikowska & Jess Middleton
Lead Designer: Mario Kerkstra
Partnership Director: Matthew Harrington
Media Agency: Jungle Creations
Media Planner: Melissa Chapman
Edit Company: Edward Bailey
Post Production Company: Envy Post
Audio Post: Envy Post
Synopsis:
Life isn't perfect. Your profile should be. That’s the mission statement of new start-up Lifefaker, the world's first online life faking service. Instead of going to the trouble of living a perfect life, now you can just get the photos instead. Lifefaker.com sells ready-made photo packages you can post as your own. These include 'The Look At My Holiday and Cry Package', 'The I Found Love and Babies Package', and 'The My Weekend Was Amazing Thanks Package'. The launch is accompanied by an advertising campaign featuring testimonials from real Lifefaker users. However, anyone who tries to use Lifefaker.com will learn the real purpose of the project. They’ll receive a message from Sanctus, a mental health start-up. The site reminds us that we've all felt the pressures of social media with 62% of people feeling inadequate comparing their lives to those online. The site users can click through to Sanctus.io for a film exploring the unhealthy behaviours on social media that impact our mental health, and what we can do to change them.