Category: House, Garden
Media: Digital
Brand: Kimberly-Clark
URL: https://www.iottoilet-lily.co....
Agency: GefenTeam
Geo: Israel
Advertising Agency: Gefen Team, Tel Aviv, Israel
Published: April 2017
Description:
The interaction between the consumer and toilet paper hasn't changed much for the last 160 years. A Kimberly-Clark brand, Lily Israel’s leading premium toilet paper brand were looking for a way to reinvent the way we consume toilet paper. The solution The Lily I.O.Toilet The world’s first smart connected toilet paper holder which revolutionizes everything we do around toilet paper. The I.O.Toilet is fitted with sensors inside a standard-sized toilet paper spindle, which measures the exact number of spins. A micro-controller was programmed which calculates the sensors' output and computes it into actual consumption data. With this data, the device connects to servers via WiFi, uploads it and displays the usage information on a dedicated app developed for Android and iOS. As a result, the product tracks roll consumption in real-time, gathers usage data, presents bathroom statistics on users’ mobile phones, and even automatically orders new packages of toilet paper before they run out. The result is a new and innovative channel of consumption between the lily brand and user. The I.O.Toilet is also unique way to reinvent the paper wheel while increasing loyalty to the brand and add value for the consumer. Currently the I.O.Toilet is at pilot stages and testing.