Advertiser: LION
Agency: BMF
Category: Interactive video
Advertising campaign: 5 SEEDS PRESENTS A LOVE STORY
Account Director: Emma Mcjury (BMF)
Art Director: Felix Holfve (BMF)
Art Buyer/Producer: Basir Salleh (BMF)
Planner: David Hartmann (BMF)
Copywriter: Martin Svane (BMF)
Senior Account Manager: Renee Kastanias (BMF)
Producer: Esta Lau (BMF)
Creative Director: Justin Ruben (BMF)
Art Director: Mark Carbone (BMF)
Brief Explanation
Valentine’s Day is an inherently sweet time. We’re bombarded with sweet things like hearts and teddies. But, 5 Seeds isn’t a sweet brand, so we wanted to see how Valentines Day looked through the eyes of our Not So Sweet philosophy. We told a story of how our bearded delivery twins tried to find love on Valentines Day.Our story was told through full-page comic.The story ends in a seemingly sweet way, however true to the brand essence, there’s a twist. To see how the story really ends, audiences scanned a QR code, viewing four different Not So Sweet endings.