Lipton: Revolution in flavour

Credits & Description:

Brand: Lipton
Product: T.O by Lipton
Media: TV
Category: Non-alcoholic drinks
Agency: DDB
Title: Lipton Revolution In Tea
Geo: United Kingdom
T.O by Lipton: Revolution in flavour
Advertising Agency: Tribal Worldwide London / adam&eveDDB, UK
Agency contact: Dom O’Neill, Arpan Roychoudry
Executive Creative Director: Simon Poett
Director: Saam Farahmand
Copywriters / Art Directors: Sam Turk, Paul Robbins
Planner/CSU Director: David Golding
Designer: Scott Rushton
Media planner: Hélène Woods
Production company: Rouge Films
Production Company: Rogue Films / London, The Mill / London, Cirque du Soleil / Montreal
Producer: Maddy Easton
2d Artists: Milo Patterson, Fergal Hendrick, Kirsten Hall, Olivia Oneil, Eleanor Risdon
3d Artist: Philippe Moine, Luke Tickner, Ashley Remule, Christos Parliaros, Andreas Graichen, Adam Darrah, Chris Hutchison, Anthony Northman, Carlo Loffreedo, Gareth Bell, Ashley Reemul, Rim Khayat, Ben Robins, Vasilis Pazionis, Philip Maddock, Ehsan Parizi, Sergio Xisto
Matte Painting: Aurelien Ronceray, Jiyoung Lee
Art Department: Andrew Brooks, Leonard Mercier
The Mill
Colourist: James Bamford
Description: Colour Plays A Key Role In This Liptons Spot, Featuring Cirque Du Soleil Performers That Each Represent A Different Flavour Of Tea. This Colourful Explosion Was Brought To Life By A Series Of Enhancing Vfx Techniques, As Well As A Powerful Grade By Mill Colourist James Bamford, Adding An Extra Burst Of Energy To The Dynamic Spot. As Well As The Machines Technical Innovations, The Way It Looks And The Aromas It Creates Are A Vital Part Of The Product Design, Creating A Multisensory Experience. The Film Continues The Emphasis On These Qualities By Heightening The Visual Drama. Bts: Https://vimeo.com/150174780