"Designed Smarter, Built Tougher" highlights L.L.Bean backpacks as a must-have for moms due to the durability and quality guarantee, while still making the packs aspirational and ‘cool’ for elementary and middle school aged kids.
The campaign from Erwin Penland is an extension of Spring 2015's Guaranteed Season After Season campaign, also created by Erwin Penland.
Category: Clothing & footwear
Client: L.L.Bean
Agency: Erwin Penland
Production: Oo La La
Country: United States of America
Director: Kristopher Delaney Danny McHatton
Photographer Producer: Patricio Suarez
Chief Creative Officer: con williamson
Executive Creative Director: John Cornette
Copywriter: Danny McHatton
Art Director: Kristopher Delaney
Producer: Carissa Marlowe
Producer: Samantha Helfer
Producer: Nina Sloan
Producer: Laura Molinaro
Producer: Jack Bradley
Executive Producer: Luanna Allgood
Group Account Director: Kat Shafer
Account Director: Amanda Dwyer
Sound: Sonic Union
Sound: Steve Rosen
Editing Company: Beast Editorial
Editor: Amanda Moreau
Composer: Robert DiPietro