Media: TV
Client: L.L.Bean.
Category: iconic outdoor apparel retailer
Agency: Erwin Penland (EP)
Chief Creative Officer: Con Williamson,
Erwin Penland (EP) has just launched a new spring campaign for iconic outdoor apparel retailer L.L.Bean. EP was named AOR last fall, and this is the first TV work they have has created for the brand, which will air nationally starting next week.
The new campaign, “Guaranteed Season After Season,” is a departure for L.L.Bean, which previously hasn’t highlighted the spring season, but is now owning the transition from winter to spring. In addition to the :30 spot, EP has also created as digital and print placements, social content and in-mall activations for retail stores – happy to send images if you’d like.