Client: Lloyds Banking Group
Brand: Lloyds Bank
Project/Campaign name: Forever Forward
First Air Date: 19th September
Client: Catherine Kehoe – Chief Customer Officer / Richard Warren – Director, Marketing Communications / Vicky Handley – Senior Marketing Manager / Leigh Dost – Marketing Manager / Bianca Wuta-Ofei – Assistant Marketing Manager
Group Executive Creative Director: Ben Tollett
Chief Creative Officer: Richard Brim
Executive Creative Director/s:
Creative Director/s: James Gillham / Graham Cappi
Copywriter: Graham Cappi
Art director: James Gillham
Agency producer/s: Ben Sharpe /Petrina Kilby / Jaki-Jo Hannan / Clio McLeary
Planner/s: Ben Worden / James MacAskill
Joint CEO: Tammy Einav
Managing Partner: Charlotte Wolfenden
Business Director/s:
Account Director/s: Betsy Bluer
Account Manager/s: Janki Shah
Account Executive/s: Sophie Kelting
Business Affairs: Klaudia Joswicka
Designer/Typographer: Scott Silvey, King Henry
Media agency: Mediacom
Production company: Rogue Films
Executive Producer: Kate Taylor / James Howland
Producer: Polly Ruskin
Director: Sam Brown
D.O.P: Sebastian Blenkov
Editing Company: Final Cut
Editor: James Rosen
Post Production: The Mill
Executive Post Producer: Alex Fitzgerald
Post Producer: Dan Crozier
Executive Creative Director: Wes
Shoot Attend: Wes / Pete Smith
2D Lead: Zoe Cosh
2D Artists: Didem Ergor, Ed Poulson, Ant Walsham, Vinod Gopinathan, Pradeep Kumar Rana, Mahesh Ravila, Sathya Sagar Kolli
3D Lead: Sam Driscoll
3D Artist: Maxima Cronier, Joshua Curtis, Mario Ercolano, Margaux Huneau, Tatjana Ljubimtseva, Joao Pires
Matte Painting: Jiyoung Lee
Colourist: Seamus O’Kane
Music Supervisor: Ed Bailie/Codie Childs – Leland Music
Audio Post Production: Sam Ashwell – 750mph
Soundtrack name and composer: ‘We’ve only just begun’ by Roger S Nichols & Paul H Williams
Photographer: Dean Rogers
Photographers Agent: Visual Artists
Production Company: Rouge
Artworking: Dave Callow, Chris Holiday, Lol Keen
Retouching: Mark Henry, Dan Sandalls
Published: September 2020
Country: UK
Synopsis:
A new campaign for Lloyds Bank, created by adam&eveDDB, reminds us that it continues to be by the side of people and businesses, as it has done for over 250 years.
The TV ad was shot in Britain over the summer and is a celebration of the people and businesses of the UK that are always moving forward. The ad broke on 19 September during Britain’s Got Talent. It is accompanied by OOH, social and digital campaign material to round out the messaging across media.
The opening shots show fishermen on their boats in an atmospheric morning light as the iconic Lloyds Bank black horse looks on as a reassuring symbol. The following scenes show the horse galloping alongside a steam train to the delight of a little girl and passing a group of cold water swimmers as they dive into a lake surrounded by lush green countryside.
The overall sense of movement reflects the constant energy of all different kinds of individuals, while the black horse keeps up with them to represent comfort and support. The closing line clarifies the visual message: “By the side of a nation that never stands still. Lloyds Bank, by your side”.