Client: Lobos 1707
Advertising Agency: Young Hero
Co-Founder & Managing Partner: Zoe Bunyard
Co-Founder & Executive Creative Director: Nick Panayotopoulos
Co-Founder & President: Roberto Max Salas
Business Director: Kelly Donahue
Executive Producer: Arthur Micah Ross II
Strategy Director: Katya Kotlyar
Strategy Director: Chris Buford
Creative Director (Copy): Isabella Hiew
Art Director: Ed Lim
Project Manager: Emmanuel Perez
Production Company: Landia
Director: Ariel Danziger
Exec. Producer: Juan Taylor
Cinematographer: Jeremy Snell
Exec. Prod. MX: Thomas Amoedo
Exec. Producer MX: Gaston Magnani
Producer: Veronica Guillen
Prod designer: Jeffrey Perez
AD: Milena Gil
Producers: Joan Pla
Production Designer: Sean Costelloe
Wardrobe: Mariana Guerrero
Post-Production: Uppercut
Editor: Paul La Calandra
Assistant Editor: Nick Ljubicich
Producer: Nicholas Markus
EP: Julia Williams
Flame Artist: John Geehreng
Audio: Wave Studios
Sound Designers/Mixers: Chris Afzal
Executive Producer: Vicky Ferraro
Music: SixtyFour
Music Supervision: SixtyFour Music
Managing Director: Rebecca Grierson
Assistant Producer: Warren Wolfe
Anthem Composition: Matt Nicholson
Liquid Stories (Mezcal / Reposado) Music: James Wilson
Color: The Mill
Colorist: Damien Van Der Cruyssen
Executive Producer: Rochelle Brown
Producer: Megan Rumph
Production Coordinator: Lucy Gatanis
Color Assistants: Andrew Ceen
Published: November 2020
Country: USA
Synopsis:
From the vast moonlit agave fields in Mexico, to aged PX wine barrels from Spain, “Build A Bigger Table” evokes the authentic brand heritage and legacy of Lobos 1707 Tequila and Mezcal. Journeying from barrel to table, the anthem film aesthetically juxtaposes the origin of tequila with the assembly of the Lobos 1707 team. The creative showcases vignettes of Osorio and CEO Dia Simms. Each individual’s contribution to the liquid is weaved together alongside the jimadors, bartenders, creative agency and production crew who are integral to the development of the brand and story.