| LIA 2016 | ||
|---|---|---|
| TV/Cinema/Online Film | Campaign | Bronze Winner |
| TV/Cinema/Online Film | Household Products | Bronze Winner |
| Mobius Awards 2016 | ||
| COMMERCIALS / TVC | Home Care & Maintenance Products | CERTIFICATE |
| Epica Awards 2016 | ||
| Household Maintenance | Household Maintenance | Silver - Film |
HEIMAT, Berlin, is proud to present its new global campaign „When you have a minute“ for the launch of Loctite 60 Sec All-Purpose Glue.
Campaign: Loctite 60 Sec All-Purpose Glue
TVC title: When you have a minute.
Lengths: 3x 20’ TVCs
Media: TV, Online, Poster
On air: April 2016
Agency: HEIMAT, Berlin
CCO: Guido Heffels, Myles Lord
CEO: Matthias von Bechtolsheim
MD: Maik Richter
Creative Director: Ricardo Distefano, Stephen Quell
Account Director: Tim Holtkötter, Nico Buchholz
Account Executive: Xenia Kraider
Copy: Adrian Staehelin, Axel Didon
Art Direction: Anthony Montagne
Agency Producer: Alexander Münzer
Production: Markenfilm, Berlin
Executive Producer: Robert Tewes
Director: Ali Ali
DOP: Pierre Mouarkech
Client Henkel, Düsseldorf
Corporate Vice President: Susanne Cornelius
Unit Lead Household Adhesives: Patricia Castejón
Brand Manager: Anna Arimany
Description of the Project:
Conference:
In a meeting, in a conference room, a very well known situation arises: technical difficulties. As the IT guy asks the waiting crowd for a minute to fix the problem – the business people use this minute that has been given them for something useful. Fixing and glueing the most varied objects with LOCTITE 60 SECONDS.
Circle:
An undisclosed self-help group is gathered for a meeting. One of the new members is introduced and asked to share his story with the rest of the people. He is definitely not ready and asks for a minute to gather himself. The crowd uses the minute to make repairs to a myriad of objects – from roller skates to vases to wall clocks – with LOCTITE 60 SECONDS.
Life is hectic these days and there seems to be just not enough hours in the day. When we break things we face delays we don’t need and repairs take even more of our precious time. So it's good to know that bigger repairs are quick and easy with new LOCTITE 60 SECONDS. Let's explore this incredibly efficient use of time and see what brilliant things you can achieve when you got a spare minute at hand. Lets win the minute!