Category: Home Electronics & Audio-Visual
Advertiser: LOEWE OPTA
Product/Service: LOEWE INDIVIDUAL TV
Agency: SCHOLZ & FRIENDS BERLIN
Production Company: ELEMENT E, Hamburg, GERMANY
Date of First Appearance: Jan 31 2011
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Director: Oliver Handlos
Copywriter: Caspar Heuss
Art Director: Michael Schmidt
Agency Producer: Nele Siegl
Account Supervisor: Stefanie Wurst
Director: Reto Caffi
Editor: Constantin Von Seld
Cameraman: Yoshi Heimrath
Music: Supreme Music
Account Manager: Marco Ziegler/Stefanie Wurst/Philipp Schnitzler/Joris Jonker
English Description
We are demonstrating the perfection of a Loewe tv set with a ballet performance that changes its character with the picture quality: Spotlights switch on and off again, the ballerinas’ tutus change their colours and the ballet company freezes upon request.