Advertised brand: Lokai
Advert title: #ChooseToChange
Translation of headline to English: #ChooseToChange
Advertising Agency: RXM Creative, New York, USA
Creative Director: Raul Mandru
Creative Director: Mihai Botarel
Art Director: Andrea Erali
Account Manager: Shelby Eastman
Director: Guy Peires
Director: Chris Sullivan
Executive Producer: Robin Baudreau
Published/Released: March 2017
Awards: Clio Image Shortlist
Description/Release synopsis:
SYNOPSIS
#ChooseToChange is a campaign featuring stories of individuals that have managed to overcome challenging moments in their lives by changing their perspective.
The 3 protagonists helped launch the campaign organically through their follower base: Olympic Fencing Champion Miles Chamley-Watson; model and activist with albinism Diandra Forrest; and trainer and motivational speaker Jacy Cunningham.