The new Age Perfect Golden Age, showing Oscar-winning actress and British icon Helen Mirren continuing to challenge and defy attitudes towards older women.
In the TV ad, Helen Mirren hails the beginning of a new ‘Golden Age’ and uses the words “Gold, not old”
Client: L’Oréal Paris UK
Agency: McCann London
Creative Director: Rob Brown
Copywriter: Rob Brown
Art Director: Andy Tannock
Project Director: Louise Hawthornthwaite
Managing Partner: Lisa Conway
Account Director: Shelley Bowcher
Account Manager: Eloise Edington
Planner: David Frymann
Director: Peter Lindbergh
Production Company: Why Us
Producer: Sylvie Roselier
Post Production: SAINT-LOUIS
Media Planning: Maxus