Brand: Loto
Media: TV
Category: Games, Toys
Agency: Y&R
Geo: Argentina
Loto: Happiness
Advertising Agency: Dhélet Y&R Latam, Argentina
Executive Creative Director: Martín Nino Goldberg
Creative Director: Federico Aubone
Copywriter: Dardo Perez
Art Director: Emiliano Cortez
Account Director: Luz Illescas
Account Executive: Macarena Calvis
Chief Agency Producer: Luis Pompeo
Agency Retoucher: Gaston Cardozo
Company producer: Mostro
Director: Nelson Clerici
Executive Producer: Liso Schaffer
Director Of Photography: Rolo Pulpeiro
Post Production: Iara Mijalovsky
Producer: Pablo Saredo
Post & VFX: Guillermo Vaccarezza
Art: Ezequiel Luka
Music: Noroeste
There is a prejudice that money solves any kind of problem. Hence some well-known phrases emerges, that says “money does not give you style¨ or ¨money doesn´t make you happy¨ or ¨money doesn´t make you smart¨. This is true, but it is also true that it is much better to deal with any problem having won the lottery.