Lotto NZ: Pop's Gift

Credits & Description:

Brand: Powerball
Advertiser: Lotto New Zealand
Agency: Ddb Group New Zealand, Auckland
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Copywriter: Natalie Knight
Art Director: Corinne Goode
Account Director: Nikki Mckelvie
Account Manager: Katya Urlwin/Jaheb Barnett
Account Executive: Michael Doolan
Strategic Planning Manager: Lucinda Sherborne
Executive Agency Producer: Judy Thompson
Agency Producer: Rosie Grayson
Film Production Company: The Sweet Shop, Auckland
Director: Steve Ayson
Cinematographer: Germain Mcmicking
Gaffer: Greg Nalder
Executive Producer: Fiona King
Film Producer: Larisa Tiffin/Kristian Eek
Production Designer: Guy Treadgold
Post-Production Company: Blockhead, Auckland
Editor: Peter Sciberras
Colorist: Martin Greer
Flame Artist: Stefan Coory/Nigel Mortimer
Sound Production Company: Liquid Studios, Auckland
Music Artist: Beach House
Licensing: Jonathan Hughes (Franklin Rd)
English Synopsis: A Sweet, Emotional Tale Of A Hard Working Fisherman Who Lives With His Dad And Pirate-Obsessed Son, But Is Often Away At Sea. When Pop Wins Lotto, His Grandsons Fantasy Is Brought To Life On The High Seas.
English Context Explanation: While Lottery Ads Often Find Comfort In The Realm Of Excess, pops Gift' Steers Towards Something More Grounded And Family Orientated. It Moves Away From The Material Things That Lottery Can Buy, Instead Exploring The Idea That Winning Buys You The Freedom To Choose How To Spend Your Time With The People You Love.