Lowe's Film Case study by BBDO New York

The Film titled Case study was done by BBDO New York advertising agency for Lowe's in United States. It was released in Oct 2017.

Lowe's: Case study

Brand
Media
Released
October 2017
Posted
March 2020
Industry

Awards:

One Show 2018
Social MediaBranded Social Post / SingleBronze
MobileMobile-First VideoBronze
MobileMobile AdvertisingBronze
ADC Awards 2018
InteractiveUse of Social Media / Instagram - CampaignSILVER CUBE
InteractiveCraft in Online / Mobile / Art Direction - CampaignBRONZE CUBE
D&AD Awards 2018
MediaUse of MobileWood Pencil
New York Festivals Awards 2018
MEDIA (BEST USE)Branded: Digital MediaThird Prize Award
ACTIVATION & ENGAGEMENTUse Of Activation & Engagement: Social MediaThird Prize Award

Credits & Description:

AGENCY: BBDO / New York + BBDO Studios / New York + VisualCountry
CLIENT: Lowe's
ART DIRECTOR: Marcus Johnston / Erin O'Keefe
WRITER: Jim Connolly
CHIEF CREATIVE OFFICER: David Lubars / Greg Hahn
CREATIVE DIRECTOR: Mike Sweeney / Molly Adler / Meagan Cignoli
DESIGNER: Giancarlo Colaianni
PRODUCTION COMPANY:
BBDO Studios / New York
Visual Country
DIRECTOR: Michael Popp
PRODUCER: Amber Lee / Michael Gentile / Tom Saporito / Aj Rowe
AGENCY PRODUCER: David Rolfe / Kristin Tomborello / Ali Gladstone
CINEMATOGRAPHER: Chelsea Lee
EDITOR: Alex Lubars / Jeff Reagan / Chelsea Lee
EXECUTIVE CREATIVE DIRECTOR: Tim Bayne
TAGS: RETAIL