Entrant Agency: Milk
Client: Lukoil Baltija
Brand: Lukoil
Product/service: Lukoil Coffee
Release Date: 07.10.2015
Advertising Agency: Milk
Production Agency: The Magic
Other Agency: Katedra
Creative Director: Rimantas Stanevicius
Art Director: Kostya Sen
Art Director: Rapolas Vosylius
Copywriter: Zigmantas Devizis
Director: Vytautas Chlebinskas
Ridiculous things happen on the roads everyday – YouTube is full of evidence. The goal of the campaign was to help drivers to avoid getting into these awkward situations. Instead of laughing at them, we decided to prove that what they really need is just a cup of coffee.