Agency: No, No, NO, NO, NO, Yes
Media: TV
Category: Online services
Client: LUPA
Agency: No, No, No, No, No, Yes
Production: Ishay Hadas
Country: Israel
Chief Creative Officer: Gideon Amichay
Art Director: gil aviyam
Copywriter: Rony Schneider
Art Director: Yaron Itzhakov
Copywriter: Liron Ben Yacov
Account Director: Daphna Tsror
Account Director: Rich Ullman
Post production: Gravity
Editor: Israel Ohayon
Client: Yoram Rosenbaum
Client: Ofer Rosenbaum
Published: April 2018
Synopsis:
Create a photo album from the 'hole' world. A 30 spot for Lupa, the app in Israel for making photo books directly from your phone. The roots of our idea are in Hebrew, where the term 'hole' carries a second meaning. A hole is not just a hole; it is also a very far and away location. When you know that meaning, the rest of the concept is easy to understand (and apply to photos).