Whether you're riding west on the Oregon Trail, or heading out for all-you-can-eat pancakes, 'It Matters How You Get There.'
Riding West featuring Jeff Bridges
Media: TV
Category: Other
Client: Lyft
Agency: Wieden + Kennedy, New York
Production: Biscuit Filmworks
Country: United States of America
Director: Noam Murro
Executive Creative Director: Karl Lieberman
Creative Director: Stuart Jennings
Creative Director: Laddie Peterson
Art Director: Alison Joseph
Art Director: Blair Warren
Copywriter: Matt Simpson
Copywriter: Pepe Hernandez
Executive Producer: Shawn Lacy
Executive Producer: Holly Vega
Executive Producer: Sila Soyer
DoP: Phedon Papamichael
Head of Integrated Production: Nick Setounski
Creative Services Director: Chris Whalley
Head of Art Production: Deb Rosen
Broadcast Producers: Alison Hill, Alexey Novikov
Art Producers: Deb Rosen, Yukino Moore
Head of Strategy: Dan Hill
Strategy Director: Tass Tsitsopoulous
Account Team: Samantha Wagner, Jasmine Cogdell, Lee Ford
Communications Planners: Karlo Cordova, Neil Sawhney
Project Manager: Kristin Daly
Interns: Alex McClelland, Maddy Baldwin, Rodrigo Nino
Traffic Director: Sonia Bisono
Head of Business Affairs: Patrick O’Donoghue
Business Affairs: Michael Moronez, Carla Curry
Line Producer: Jay Veal
Production Supervisor: Jen Berry
Editorial Company: Arcade Edit NY
Editor: Jeff Ferruzzo
Editor (Social Videos): Laurel Smoliar
Sr. Post Producer: Gavin Carroll
Assistant Post Producer: Arlene Perez
Editorial Assistant: Samuel Barden
VFX Company (“Riding West”): Arcade Edit NY
VFX Flame: Tristian Wake
Producer: Gavin Carroll
GFX Artist: Paul Daniel