Alternative title: Aussie Problem
Media: TV
Category: Cosmetics & toiletries
Client: Unilever
Agency: Emotive, Sydney
Country: Australia
Director: Zane Pearson
Copywriter: Nathan Burley
Creative Director/ writer: Zane Pearson
Senior Producer: Alistair Pratten
DoP: James Brown
Chief Executive Officer: Simon Joyce
Unilever Marketing Director, Personal Care: Markus Rehde
Male Grooming Marketing Manager: Kristy Rutherford
LYNX Brand Lead: Kate Westgate
Lead Strategist: Simon Joyce
Business Director: Marshall Campbell
Editor: Uthayan Selvaraj
Talent Social Amplification: Jamie Crick
Published: July 2018
Synopsis:
Unilever's LYNX has launched the LYNX New Zealand campaign in response to a successful LYNX Australia campaign, with Kiwi star Julian Dennison reprising his role in the creative and reasserting his national allegiance by switching out LYNX Australia for LYNX New Zealand.
Introducing new LYNX New Zealand. As someone once said, it’s all about the confidence…
LYNX knows that an attractive man is a confident man.
With our range of fragrances and grooming products, LYNX helps men achieve the best versions of themselves.