Client: Kraft/ Kraft Macaroni & Cheese Shapes
Geo: United States
Media: TV
Category: Food
Advertising Agency: CP+B, USA
Agency: Crispin Porter + Bogusky
Production: bob industries
Country: United States of America
Director: Harry Cocciolo
Chief Creative Officer: Ralph Watson
Executive Creative Director: Adam Chasnow
Creative Director: Dave Steinke
Creative Director: Peter Knierim
Art Director: Daniel Depew
Copywriter: Kayla Nixdorf
Executive Producer: TK Knowles
Executive Producer: John O'Grady
Executive Producer: Chuck Ryant
DoP: Adam Marsden
Published: March 2017
It’s impossible to get the parenting part right every time. So at Kraft we just aim for dinner time.
For every parent fail, there’s a chance for a parent win.