D&AD 2017 | ||
---|---|---|
Film Advertising | Tv Commercials 61-120 seconds | Wood Pencil |
Film Advertising Crafts | Cinematography for Film Advertising | Graphite Pencil |
Film Advertising Crafts | Production Design for Film Advertising | Wood Pencil |
Clio Awards 2017 | ||
Film Technique | Product/Service: Cinematography | Bronze |
Cannes Lions 2017 | ||
Film Craft | Film Craft: Editing | Bronze Lion |
Film Craft | Film Craft: Production Design / Art Direction | Bronze Lion |
Agency: Tbwa\Media Arts Lab
Client: Apple
Music Director: Peymon Maskan
Music Supervisor: Josh Marcy
Media Agency: Omd Worldwide
Chief Creative Officer: Duncan Milner
Associate Creative Director: Kako Mendez
Associate Creative Director: Robbin Ingvarsson
Senior Art Director: Diogo Valim
Senior Art Director: Laura Niubo
Senior Copywriter: Bruno Barbieri
Senior Copywriter: Heather Larimer
Global Director of Content Production: Eric Voegele
Agency Producer: Jennifer Weinberg
Agency Producer: Dave Lambert
Agency Producer: Maria Leon
Agency Producer: Josh Jacobs
Agency Producer: Chelsea Larner
Agency Producer: Gabby Kreutter
Copywriter: Nick Finney
Group Creative Director: Jesse Gazzuolo
Group Creative Director: Chuck Monn
Creative Director: Arnau Bosch
Director: Juan Cabral
Producer: Mark Hall
Production Company: Mjz
Synopsis:
“Bulbs” is an epic visual ride through all mankind’s ideas. The journey is twofold. On one hand, the film takes us through an endless row of bursting bulbs, a representation of every idea ever had, since the dawn of man to date. Interspersed, flash cuts elucidate break-throughs of all kinds and sizes that pushed humanity forward. As the rapid trail of detonating bulbs enters a cave, where it all began, we’re introduced to the latest, most-advanced tool to work on the next world changing idea: the new MacBookPro, the tool for all the ideas to come.
Light bulbs trailing down the street represent the innovative ideas that have pushed the world forward since the beginning of time. Just as the wheel has progressed, so has our ability to communicate with tools, which brought us from cave writings, to calligraphy, to typewriters. Apple introduces a tool for all the ideas to come: the MacBook Pro.