Media: DM
Media: Web Film
Agency: FCB Mexico
Title: “MIDI Jacket"
Client: Machina
President: Eric Descombes
Chief Creative Officer: Humberto Polar
Creative Director: Antonio Rodríguez
Marketing Director: Linda Franco
Developer: Daniel Fernández de Córdova
Graphic Designer: Diego Gamba
What would music be without dance, and dance without music? FCB Mexico and Machina, a wearable technology company, created the MIDI Jacket to bring dance and music even closer together. Allowing the wearer to control music software from the movements of their body.