Advertiser: MACMILLAN
Agency: VCCP
Category: Fundraising & Appeals
Advertising campaign: NOT ALONE
Editor: Ben Campbell
Editing Company: Cut
Producer: Cindy Burnay
Director Of Photography: Eduardo Serra
Sound Design/Arrangement: Grand Central
Creative Director: Mark Orbine
Post Production: Mpc
Editing Company: Run
Music: 'snowbirds' By Silent Film @ Soho Music
Planner: Andrew Perkins
Director: Barney Cokeliss
Agency Producer: Betsy Kelly
Copywriter: Katie Welch Cook
Art Director: Neil Shanlin
Account Supervisor: Oliver Lewis-Barclay
Account Manager: Sophie Muller
Agency Producer: Vanessa Butcher
Brief Explanation
When someone hears the news they have cancer, it doesn’t just affect them, but everyone who loves them. If you or someone you love is living with cancer, there will come a moment when you might not feel strong enough to cope. That moment might hit you when you least expect it but, whenever it does, you shouldn’t have to face it alone. This TV ad for Macmillan brings to life that moment using the simple visual metaphor of falling and catching to dramatise the impact of cancer on people’s lives and the support that Macmillan – together with the public – can provide.