Category: Retail Services
Media: Film
Brand: Macy's
Agency: BBDO
Geo: United States
Advertising Agency: BBDO, New York, USA
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Directors: Danilo Boer, Marcos Kotlhar
Associate Creative Director: Kat Kvas
Art Director: Sho Matsuzaki
Senior Designer: Michele Angelo
Senior Project Manager: Noreen Masih
Executive Producer: James Young
Junior Producer: Danielle Lukacs
Music Producer: Julia Millson
Business Affairs Manager: Heather Weissman
Influencer Manager: Lucy Bennett
Production Services Director: Jessica Nugent
Group Planning Director: Yin Chung
Communications Planner: Julie Naidu
Senior Director: Corey Cirillo
Account Manager: Justin Perrelli
Assistant Account Executive: Maddy Bell
Production Company / Editorial Company: BBDO Studios
BBDO Studios Lead: Michael Gentile
Director / DoP: Eli Born
Director: Lizzy Sanford
Executive Producers: Traci Carlson, Richard Peete
Line Producer: William Crouse
Editors: Ed Yonaitis, Ryan Dickie
Assistant Editors: Carlos Perez, Jasmine McCullough
Executive Producer: Traci Carlson
Producer: Tyler Byrne
Color Company: Goldcrest Films
Colorist: Nat Jencks
Color Producers: James Reyes, Jay Tilin
Audio Company: Fall On Your Sword
Mixer: Tommy Stang
Published: April 2018
Synopsis:
“To name a woman beautiful is to understand the universe hidden beneath her surface.” – A poem by Pavana Reddy.
This season, beauty routines are centered in modern freshness and revitalization, with looks that highlight everything from natural and simple to bold and elaborate. Macy's Beauty is helping customers look and feel their best in their own skin and adopt the hottest trends, whether it's the ombre lip, strong eyebrows, or a simple three-step routine. With its expansive assortment of the best products and brands, knowledgeable beauty advisors, and the freshest content on trends, Macy's enhanced beauty shopping experience in store and online offers customers their favorite cosmetics, skincare and fragrances that fit their style and routine. To encourage women everywhere to "find your beautiful, inside and out" Macy's new online campaign, created by BBDO, New York, titled "Deeper Beauty," celebrates every woman, everywhere, and their varied expressions of beauty through stories and videos that tell the honest experiences of different women in today’s world.