Office: J. Walter Thompson New York
Client: Macy’s
Break Date: 11/02/15
Exposure: National TV, Cable, Online, Social, Apple App Store, Google Play Store
Project Name: Believe 2015 – The Wish Writer
Ad Title: The Wish Writer
Brief Description: Just when a young girl is finding it hard to believe in the spirit of the holidays, she and her brother discover a pen with magical wish-granting powers. Watch as they spread the magic of giving and generosity throughout town — one wish at a time.
FULL TEAM – MACY’S BELIEVE 2015 – THE WISH WRITER
Executive Creative Directors: Jon Zast, Andy Carrigan
Creative Directors: Karl Ackermann, Dominic Al-Samarraie, Matt Zavala
Senior Art Director: Jordan Young
Senior Copywriters: Carl Mallia, Justin Pedone
Worldwide Chief Creative Officer: Matt Eastwood
Chief Creative Officer, New York: Adam Kerj
Planning: Barry Walker, Robin Bardolia
Global President, Retail: Claire Capeci
Account Management: Angela Rebong Brown, Jenai Domingo
Head of Integrated Production: Lisa Setten
Head of Digital Production: Jennifer Usdan McBride
Executive Producer, Broadcast: Mary Ellen Verrusio
Senior Producer, Broadcast: Chad Utsch
Senior Producer, Broadcast: Erika Dutton (App Demo)
Executive Producer, Digital: Julie Renwick
Executive Producer, Print & Product: Lauren Eberhardt
Director of Music: Paul Greco
Music: “Believe,” composed and arranged by Dan Zank
Project Manager: Savannah Enright
Director of Integrated Business Affairs: Julia Clark
Senior Business Manager: Emily Nargi
Packaging Design: Aaron Padin, Soyeon Yoo, Katie Bourgeois, Emely Perez, Hyunseo Yoo
Macy’s Client Team:
Martine Reardon, Chief Marketing Officer, Macy’s Inc.
Joseph Feczko, SVP Innovation, Integration, Broadcast & Special Production
Betsy Spence, GVP Integrated Marketing
Isaac Mark, VP Integrated Marketing
Audrey DeShong, Director Integrated Marketing
Alison Mandelker-Burnett, Manager Integrated Marketing
App Development Partner: MediaMonks
Product Design: 10xBETA
Product Manufacturing: Bamko
Film Production Company: Smuggler
Film Director: Filip Engstrom
Film VFX & Design Company: The Mill, Los Angeles
Film Editorial Company: Rock Paper Scissors, New York
Film Music House: Yessian Sound
Media Agency: Carat
PRODUCT DESIGN TEAM
Executive Creative Directors: Jon Zast, Andy Carrigan
Creative Directors: Karl Ackermann, Dominic Al-Samarraie, Matt Zavala
Senior Art Director: Jordan Young
Worldwide Chief Creative Officer: Matt Eastwood
Chief Creative Officer, New York: Adam Kerj
Planning: Barry Walker, Robin Bardolia
Global President, Retail: Claire Capeci
Account Management: Angela Rebong Brown, Jenai Domingo
Executive Producer, Digital: Julie Renwick
Executive Producer, Print & Product: Lauren Eberhardt
Project Manager: Savannah Enright
Packaging Design: Aaron Padin, Soyeon Yoo, Katie Bourgeois, Emely Perez, Hyunseo Yoo
Macy’s Client Team:
Martine Reardon, Chief Marketing Officer, Macy’s Inc.
Joseph Feczko, SVP Innovation, Integration, Broadcast & Special Production
Betsy Spence, GVP Integrated Marketing
Isaac Mark, VP Integrated Marketing
Audrey DeShong, Director Integrated Marketing
Alison Mandelker-Burnett, Manager Integrated Marketing
Product Design: 10xBETA
Product Manufacturing: Bamko
Packaging Post-Production: Hogarth
APP DEVELOPMENT TEAM
Executive Creative Directors: Jon Zast, Andy Carrigan
Creative Directors: Karl Ackermann, Dominic Al-Samarraie
Senior Art Director: Jordan Young
Senior Copywriter: Justin Pedone
Worldwide Chief Creative Officer: Matt Eastwood
Chief Creative Officer, New York: Adam Kerj
Planning: Barry Walker, Robin Bardolia
Global President, Retail: Claire Capeci
Account Management: Angela Rebong Brown, Jenai Domingo
Head of Digital Production: Jennifer Usdan McBride
Executive Producer, Digital: Julie Renwick
Senior Producer, Broadcast: Erika Dutton (App Demo)
Project Manager: Savannah Enright
Technical Director: William Mincy
Quality Assurance: Sujay Debsikdar
User Experience Director: Jennifer Lash
Macy’s Client Team:
Martine Reardon, Chief Marketing Officer, Macy’s Inc.
Joseph Feczko, SVP Innovation, Integration, Broadcast & Special Production
Betsy Spence, GVP Integrated Marketing
Isaac Mark, VP Integrated Marketing
Audrey DeShong, Director Integrated Marketing
Alison Mandelker-Burnett, Manager Integrated Marketing
App Development Partner: MediaMonks
FILM PRODUCTION TEAM
Executive Creative Directors: Jon Zast, Andy Carrigan
Senior Art Director: Jordan Young
Senior Copywriter: Carl Mallia
Worldwide Chief Creative Officer: Matt Eastwood
Chief Creative Officer, New York: Adam Kerj
Planning: Barry Walker, Robin Bardolia
Global President, Retail: Claire Capeci
Account Management: Angela Rebong Brown, Jenai Domingo
Head of Integrated Production: Lisa Setten
Executive Producer, Broadcast: Mary Ellen Verrusio
Senior Producer, Broadcast: Chad Utsch
Director of Music: Paul Greco
Project Manager: Savannah Enright
Macy’s Client Team:
Joseph Feczko, SVP Innovation, Integration, Broadcast & Special Production
Betsy Spence, GVP Integrated Marketing
Isaac Mark, VP Integrated Marketing
Audrey DeShong, Director Integrated Marketing
Alison Mandelker-Burnett, Manager Integrated Marketing
Production Company: Smuggler
Director: Filip Engstrom
Executive Producer: Shannon Jones
Producer: Leslie Vaughn
Director of Photography: Jakob Ihre
Editorial Company: Rock Paper Scissors, New York
Editor: Aaron Tompkins & Christopher Mitchell
Assistant Editor: Luke Thorpe
Executive Producer: Eve Kornblum
Producer: Jenny Greenfield
VFX & Design Company: The Mill, Los Angeles
Executive Producer: Sue Troyan
Producer: Anastasia Von Rahl
Production Coordinator: Karina Slater
Shoot Supervisor: John Shirley
Creative Director: Robert Sethi
2D Lead Artist: John Shirley
3D Lead Artist: Rasha Shalaby
2D Artists: Jason Bergman, Alex Candlish, Don Kim
3D Artists: Brett Angelillis, Blake Guest, Charles Storniolo, Jason Monroe, Kenzie Chen, Kelvin Liang, Juan Zavala, Nick Lines, Sharlene Lin, James Ma, Jason Jansky, Martin Rivera, Katie Yancey
Matte Painting: Gawain Liddiard, Jie Shou, Michael Aceves, Zach Christian
Art Department: Brett Lopinsky, Matthew Dobrez, Kelsey Napier, Gary Marschka
Colorist: Adam Scott
Music: Yessian
CCO – Brian Yessian
Composer/ Arranger: Dan Zank
Executive Producer: Marlene Bartos
Audio Engineer: Weston Fonger