Advertiser: MACY'S
Agency: JWT NEW YORK, GREENPOINT PICTURES
Category: Corporate Information
Advertising campaign: YES, VIRGINIA THE MUSICAL
Account Director: Angela Rebong Brown (JWT New York)
Senior Broadcast Producer/Senior Line Producer: Atalie Kessler (JWT New York)
Art Directors/Copywriter: Ben Chiang (JWT New York)
Senior Broadcast Producer/Senior Line Producer: Andrea Curtin (JWT New York)
Director of Technology/Tech Lead/Qa Manager: Jane Irzhak (JWT New York)
SVP Innovation/VP Integrated Marketing/Dir Integrated Marketing: Audrey De Shong (Macy's Marketing)
Gvp/Media/Evp Digital Media/Multicultural Advertising: Jen Kasper (Macy's Media)
Executive Producer: Robin Feldman (JWT New York)
Creative Directors: Shayne Millington (JWT New York)
Writer/Lyricist/Composer: Wesley Whatley (Macy's Parade And Entertainment Group)
Chief Integration Officer/President Na: Mike Geiger (JWT New York)
Head of Production: Sergio Lopez (JWT New York)
Executive Digital Producer/Digital Producer: Vanessa Scanlan (JWT New York)
Creative Directors: Craig Love (JWT New York)
Director of Technology/Tech Lead/Qa Manager: David Wu (JWT New York)
Planning Director/User Experience/Digital Strategist: Jonathan Fletcher (JWT New York)
Art Directors/Copywriter: Justine Cotter (JWT New York)
Project Manager: Lindsey Allen (JWT New York)
Executive Digital Producer/Digital Producer: Margaret Mclaughlin (JWT New York)
Ovp Marketing Strategy/Senior Marketing Manager: Nicole Mason (Macys.com)
Director of Technology/Tech Lead/Qa Manager: Ricky Bacon (JWT New York)
Ovp Marketing Strategy/Senior Marketing Manager: Serena Potter (Macys.com)
Writer/Lyricist/Composer: William Schermerhorn (Macy's Parade And Entertainment Group)
SVP Innovation/VP Integrated Marketing/Dir Integrated Marketing: Betsy Spence (Macy's Marketing)
Global Business Director: Claire Capeci (JWT New York)
Gvp Media Relations/Vp National Media Relations/Director Media Relations: Holly Thomas (Macy's Media Relations)
Chief Creative Officer North America: Jeff Benjamin (JWT New York)
Planning Director/User Experience/Digital Strategist: Jinal Shah (JWT New York)
SVP Innovation/VP Integrated Marketing/Dir Integrated Marketing: Joe Feczko (Macy's Marketing)
Planning Director/User Experience/Digital Strategist: Jon Fishel (JWT New York)
Gvp Media Relations/Vp National Media Relations/Director Media Relations: Julie Strider (Macy's Media Relations)
Co-Chief Creative Officers New York: Matt MacDonald (JWT New York)
Director of Digital Production: Paul Sutton (JWT New York)
Art Directors/Copywriter: Raihana Halim (JWT New York)
Gvp Media Relations/Vp National Media Relations/Director Media Relations: Robin Reibel (Macy's Media Relations)
Co-Chief Creative Officers New York: Ryan Kutscher (JWT New York)
Gvp/Media/Evp Digital Media/Multicultural Advertising: Tony Giannini (Macy's Media)
Brief Explanation
This Christmas, Macy’s created a new holiday tradition with “Yes, Virginia The Musical.” Based on their beloved animated TV special, we gave this totally new show away free to any school who wanted to perform it. With drama programs facing budget cuts and Broadway shows charging huge royalties, this was a chance to the bring theater to kids everywhere.yesvirginiathemusical.com served as a hub for drama teachers and students. It provided an interactive script and score, celebrity performing advice and a mobile version that helped kids learn their lines in a totally new way. Teachers could also apply for a $1,000 production grant.