Madd: Dead Silence, 7

Credits & Description:

Agency: Candela/Junction59
Client: MADD
Product: Stop impaired driving and support victims
Title: Dead Silence
Media: Television, Digital, Radio, Direct Mail
Country: Canada
Date Of Campaign: September 10, 2018
Idea:
All Media: Increase the number of donors (either one-time or monthly givers) by 10% over the previous year.
Results:
Radio: In this spot, we hear a voice mail from a husband telling his wife he’ll be home soon. We then hear the same message being replayed repeatedly, each time feeling more anxious. Then it becomes obvious that the husband will never arrive home. And the only way his wife can hold on to him is by listening to his last words to her – over and over again. An announcer ends with the madd.ca CTA.