As part of a week-long series on NBC's TODAY Show called "TODAY Takes Action," shelter pet adoption was the social issue of choice for co-anchor Natalie Morales. Morales, worked with the Draftfcb Chicago team to create this endearing :30 TV spot for "The Shelter Pet Project," a national campaign which promotes shelter pet adoption. The dog in the clip is Natalie's adopted dog, Zara.
CREDITS
ECD: Jon Flannery
Creative Directors: Josh Hurley, Andy Kohman
Editors: Jill Dugan
Exec. Producer: Rene Steinkellner
Associate Producer: Stef Piermattei
Sr. Copywriter: Kate Getty (San Francisco)
Sr. Art Director: Hillary Tandrow (San Francisco)