Category: Alcoholic Drinks
Media: Experiential
Brand: Maestro
Geo: Georgia
Advertising Agency: Leavingstone, Tbilisi, Georgia
Creative Director: Levan Lepsveridze
Executive Director: Natia Gogia
Copywriter: Niko Ksnelashvili
Creative Producer: Mariam Menteshashvili
Graphic Designer: Keta Zhorzholiani
Set Designers: Erekle Tsintsadze, Dima Arsanisi
Decoration Artists: Vakho Janashia, Misha Psuturi, Merab Maxoxashvili
Video Editor: Gigi Jikia
Sound Design: Betkho’s Audio Lab
Motion Graphic: Irakli Cheishvili
Color Correction: Giorgi Qobalia / Film Asylum
Published: December 2016
Description: Festive spirit and fascinating rush for celebrations profoundly portrays character and mission of “Maestro” Brand.
So we decided to engage people, who were tied to their day-to-day activities, in drastically different kind of circumstances, phenomenon of some sort.
Casual people, who were in Tbilisi mall just minding their business, unexpectedly would be put in a truly unique position. We would surprise them with a chance to experience remarkable feeling of being the the real maestro, conducting the real orchestra!
We recalled the saying : “He who doesn't risk never gets to drink champagne” and people who could find the courage, were welcomed with a miracle.