Media: Web Film
Category: Confectionery & snacks
Advertised brand: Magnum
Advert title: Augmented Reality Fashion Show
Translation of headline to English: Augmented Reality Fashion Show
Advertising Agency: Xenium Digital Pvt Ltd, Mumbai, India
Creative Director: Parveez Nasayam
Art Director: Vivek Darak
Copywriter: Ria Bajaj
Illustrator: Vivek Darak
Photographer: Vivek Darak
Published/Released: Month, Year May,17
Description/Release synopsis: Xenium Digital exclusively performed unique Augmented Reality (AR) application to showcase animals on ramp along with models. The tiger, panther & Cheetah walked together with celebrities Bipasha Basu, Mallaika Arrora & Suzzane for the brand "Magnum".