Advertiser: NESTLÉ
Agency: SPOT JWT
Category: Best Digitally Led Integrated Campaign
Digital Account Manager: Dimitris Ganetsos (Digital@spotjwt)
Assistant Creative Director: Thanasis Skordilis (Spot JWT)
Senior Art Director: Ioannis Koutalas (Digital@spotjwt)
Manager Of Digital/Innovation: Kostas Niotis (Digital@spotjwt)
Senior Developer: George Adamopouos (Digital@spotjwt)
Brief Explanation
We created a manifesto called "farce the system“! Through this manifesto young people made jokes and farces in the conservative system! Through a microsite and a facebook application, users were able to describe the ideal joke/farce and some of them became true! All the videos uploaded in a youtube channel and the “farce the system” movement became huge!