The third Magnum Pleasure Store at SM Seaside City in Cebu, Philippines, was opened last month and to help commemorate the occasion, Magnum Philippines and MullenLowe Philippines tapped Manila based artist Patrick Cabral to create art inspired by Make Your Own Magnum's promise of creating bespoke pleasure using various ingredients, dips and sauces. The aim of the campaign was to make the store opening more special. Each paper color is precisely matched to a specific topping found at the Magnum Pleasure Store and represents the myriad of customized pleasures found in Magnum Cebu.
Agency: MullenLowe Philippines
Media: Outdoor
Category: Other
Client: Magnum Philippines
Agency: MullenLowe Philippines
Production: Filmex
Country: Philippines
Director: Mario Cormejo
Chief Creative Officer: Leigh Reyes
Executive Creative Director: Abi Aquino
Creative Director: Roman
Art Director: Iya Parungao
Copywriter: Min Roldan
Executive Producer: Ginny Vizcarra
DoP: Odie Flores
Account Manager: Hanna Ando
Account Director: Mel Jimenez
Audio House: Hit Productions
Sound Engineer: Arnold Buena
Food Styling: Resultado
Post Production House : Filmex