| Golden Hammer 2017 | ||
|---|---|---|
| Content And Entertainment | Audiovisual | Silver |
Entrant Agency: Isobar Budapest Zrt.
Client: Magyar Telekom Nyrt.
Brand: Magyar Telekom
Product/service: Telecommunication
Creative Director: Balázs Tompa
Concept Creator: Vera Lӓnger
Art Director: István Bene
Agency Producer: Kata Bányász
Director: Péter Herz
Strategy Director: Renáta Varga
Group Account Director: Szonja Németh
Junior Account Executive: Árpád Kaspár
Social Media Strategist: Balázs Rényi
Release Date: 13.02.2017
Synopsis:
When you spend quality time together, your smartphones can become non-stop distractions. Being continuously aware of irrelevant news and bothered by notifications can ruin the moment.
Hungarian Telekom’s Valentine’s Day video wanted to draw people’s attention to the responsible usage of smpartphones: „Your mobile bridges the distance if you are far, but keeps you apart when you are close.”
It is always interesting when we show a usual thing in a new perspective. It will be like if we saw it for the first time. We created a prank video with candid cameras. We spotted couples using their mobiles while having a romantic dinner in a restaurant, and we asked the waiter to continuously disturb them with strange, irrelevant notification messages. The waiter otherwise did not do more, just acted like an average mobile phone we are used to accept.
Altoghether, the video reached more than 70% of the Hungarian Facebook users. It got more than 2 million views in just 3 days, and was the most watched video in Hungary on Valentine’s Day.