MailChimp: Kalelimp

Credits & Description:

Brand: Mailchimp
Advertising Agency: Droga5 Ny
Creative Director: Don Shelford
Creatives: Matt Rogers and Julie Matheny
Agency Tv Producer: Anders Hedberg
Production Companies: Riff Raff Films and The Directors Bureau
Director: The Sacred Egg
Producer: Jane Tredget
Cinematographer: Ben Todd
Editing Company: Big Buoy
Editor: Sam Bould
Post Production Company: Mpc
Colourist: Richard Fearon
Vfx Supervisor: Alex Lovejoy
Cg Lead: Andy Steele
Audio Company: Factory
Sound Designer: Jon Clarke
Music Supervisor: Napier Bonnet
Synopsis:
Starting with its name, MailChimp has been a beacon for not blending in. Although people have infamously mispronounced or mistaken their name, MailChimp is not so concerned with what people call them. They’d much rather show you who they are. Because they believe the best way to build relationships with customers, fans or anyone else is to be yourself. For them, that means having some fun with their name.
So we’re taking the MailChimp name and riffing on it, being playful with all the different ways people might say “MailChimp.”
MailChimp’s latest campaign, “Did You Mean…?” is about creating extreme cases of individuality and showing what breaks through. With their agency at the creative helm, MailChimp is kicking off the campaign with three cinematic short films: MaleShrimp, JailBlimp and KaleLimp. The films have hit the silver screen in select theaters in New York, Los Angeles, Chicago, San Francisco and Atlanta, among other cities.