Alternative title: David Beckham leads the fight
Media: TV
Category: Charities & appeals
Client: Malaria No More UK
Agency: R/GA London
Production: RSA Films
Country: United Kingdom
Director: Baillie Walsh
Chief Creative Officer: James Temple
Executive Creative Director: Lucio Rufo
Copywriter: Mark Fairbanks
Producer: Jocelyn Birsch
Producer: Carla Poole
DoP: Magni Augustsson
Strategy director: Marissa De Miguel
Client service lead: Charlie Smith
Production lead: Helen Adamsdale
Published: February 2018
Synopsis:
The Beckham-backed campaign, Malaria Must Die, So Millions Can Live, launches with a film made by Ridley Scott Associates (RSA), showing David inside a glass box increasingly engulfed by a giant swarm of mosquitoes. Based on a creative by R/GA London and Director Baillie Walsh, while David is protected behind a layer of glass, the growing sound of the insects is a symbol of the looming threat of malaria. David has supported the malaria fight for over 15 years through his role as a UNICEF Goodwill Ambassador and Malaria No More UK Leadership Council member.