MALAYSIAN SOCIETY OF TRANSPLANTATION Film, Digital LIVE ON by Proximity Malaysia, TBWA Kuala Lumpur

The Film titled LIVE ON was done by Proximity Malaysia, TBWA Kuala Lumpur advertising agencies for MALAYSIAN SOCIETY OF TRANSPLANTATION in Malaysia. It was released in Nov 2013.

MALAYSIAN SOCIETY OF TRANSPLANTATION: LIVE ON

Released
November 2013
Posted
November 2013
Market
Director
Chief Creative Officer
Director
Editor
Art Director
Creative Director
Copywriter
Art Director
Production Agency
Director

Awards:

Asia Pacific Advertising Festival (AdFest) 2014
FILM LOTUSBEST OF PUBLIC SERVICESBRONZE
One Show 2014
AdvertisingPublic Service / Political - Video / Non-BroadcastSilver Pencil
Cannes Lions, 2014
FILM LIONSOther ScreensBRONZE
The New York Festival, 2014
Public Service AnnouncementsPhilanthropic AppealsFirst Prize Award
Spikes Asia, 2014
HealthcareHEATH & WELLNESS: EDUCATION & SERVICES: EDUCATION & AWARENESSGold Spike

Credits & Description:

SUB CATEGORY : BEST OF PUBLIC SERVICES
COMPANY ENTERING : TBWA KUALA LUMPUR, KUALA LUMPUR
ENTRY TITLE : LIVE ON
BRAND : MALAYSIAN SOCIETY OF TRANSPLANTATION
ADVERTISER : MALAYSIAN SOCIETY OF TRANSPLANTATION
Brand Organ Donation Drive
ADVERTISING AGENCY : TBWA KUALA LUMPUR, KUALA LUMPUR
CHIEF CREATIVE OFFICER : SAAD HUSSEIN
CREATIVE DIRECTOR : CHOW KOK KEONG
COPYWRITER : TAN JIT SENG
ART DIRECTOR : LOO KOK SENG/CHOW KOK KEONG
AGENCY PRODUCER : STEPHANIE OOI/CHEY FENG MEY
PRODUCTION COMPANY : STUDIO 31, KUALA LUMPUR
PRODUCTION COMPANY : STUDIO 31 PETALING JAYA, MALAYSIA
DIRECTOR : CHOW KOK KEONG/WONG SHU KOR
DIRECTOR OF PHOTOGRAPHY : BRANDON WONG
EDITOR : DAVID LEE
PRODUCTION PRODUCER : CARYN CHAN
SOUND PRODUCTION COMPANY : CANANG STUDIO SDN BHD, KUALA LUMPUR
Brief Explanation:
Based on the thought, “Live on when you pass on”, the film showed how when someone has passed on, another life could go on. It was a symbolic film that expressed the thought effortlessly in a simple, seamless take.
This film aired on a Power Screen (a digital outdoor screen).