The 3 part Man Up TV documentary series shown on ABC concluded last night (repeated on ABC 2 tonight). In the series Triple M's Gus Worland explores what are the contributing factors to the alarming rates of men's suicide in Australia. To see his adventures head to manup.org.au.
At the conclusion of the documentary Worland decided that he wants to communicate with everyday Australian men via an advertising campaign and encourages them to talk and express themselves, especially when feeling down. The ad 'Man Up. Speak Up.' was created with the assistance of Adam Ferrier (Cummins&Partners) and Adam Hunt.
Media: TV
Category: Other
Client: Man Up
Agency: Cummins and Partners
Production: Heiress Films
Country: Australia
Director: Ben Lawrence
Chief Strategy Officer: Adam Ferrier
Creative: Adam Hunt
The Movember Foundation
University of Melbourne